In her inspiring presentation, Clare Daniels—Senior National Development Manager: Innovations and Solutions at the English Football Association—champions the transformative role of play in youth sport. Speaking as part of the ICOACHKIDS webinar series, Daniels challenges conventional coaching norms and advocates for a playful, child-centered approach that prioritizes joy, creativity, and holistic development.

Daniels begins by redefining play not as a break from learning, but as a powerful tool for it. She argues that play is essential for developing physical literacy, social skills, and emotional resilience. In the context of sport, it allows children to explore movement, solve problems, and build relationships—all while having fun.

Central to her message is the concept of the Play Phase, a philosophy developed within the FA to guide coaching for children aged 5–11. Daniels explains that the Play Phase is more than just a stage—it’s a mindset. It encourages coaches to create environments where children feel safe to experiment, make mistakes, and express themselves freely. The goal is not to produce mini-professionals, but to nurture confident, curious, and capable young people.

One of the key principles Daniels highlights is “play with purpose.” This means designing sessions that are engaging and enjoyable, but also rich in learning opportunities. Coaches are encouraged to use games and challenges that reflect the real demands of sport, helping children develop decision-making, teamwork, and adaptability in context.

Daniels also emphasizes the importance of adult attitudes. Coaches, parents, and carers must understand that play doesn’t always look like traditional sport. It might be messy, noisy, and unpredictable—but that’s where the magic happens. She urges adults to shift their focus from outcomes (like goals scored or matches won) to experiences and progress.

Another powerful idea introduced is the role of coaches as “captains of play.” These are adults who lead with empathy, creativity, and a deep understanding of child development. They facilitate rather than dictate, guiding children through playful exploration and supporting their growth both on and off the pitch.

The presentation concludes with a call to action: to embrace play as a central pillar of youth sport. Daniels believes that by doing so, we can create more inclusive, engaging, and meaningful experiences for all children—regardless of ability or background.

Her message is clear and compelling: play is not a luxury—it’s a necessity. And when we coach with play at the heart, we unlock the full potential of sport as a force for lifelong learning and well-being.

You can watch the full presentation below