In his thought-provoking presentation, Dr. Tom Mitchell—Senior Lecturer in Sport Coaching at Leeds Beckett University—explores how sport can be a powerful platform for personal development. Speaking as part of the ICOACHKIDS webinar series, Mitchell draws on his extensive experience in youth and professional football to highlight how sport environments can shape identity, character, and life skills in young people.

Mitchell begins by emphasizing that sport is more than physical activity—it’s a social and emotional experience that can profoundly influence how young people see themselves and interact with the world. He argues that coaches and sport organizations have a responsibility to recognize and nurture this potential, creating environments that support holistic development.

A central theme in Mitchell’s talk is the concept of identity formation. He explains that young athletes often define themselves through their sport, which can be both empowering and risky. When sport is framed positively—with emphasis on effort, learning, and teamwork—it can build confidence, resilience, and a sense of belonging. However, when the focus is solely on performance or winning, it can lead to anxiety, burnout, and a fragile sense of self-worth.

To support healthy identity development, Mitchell advocates for intentional coaching practices. This includes fostering open communication, encouraging reflection, and creating psychologically safe spaces where athletes feel valued beyond their athletic ability. Coaches, he says, must be more than instructors—they must be mentors who guide young people through the ups and downs of sport and life.

Mitchell also highlights the importance of organizational culture. He shares insights from his research into professional football academies, showing how the values and behaviors promoted within a club can significantly impact personal development. Cultures that prioritize care, education, and long-term growth tend to produce not only better athletes but more grounded individuals.

Another key message is the role of education in sport. Mitchell draws on his experience supporting football scholars through League Football Education, emphasizing that academic and personal development should go hand-in-hand with athletic training. He encourages sport programs to integrate life skills education—such as goal setting, emotional regulation, and leadership—into their coaching frameworks.

The presentation concludes with a call to action: for coaches, educators, and sport leaders to embrace their role in shaping lives, not just performances. By placing personal development at the heart of youth sport, Dr. Tom Mitchell believes we can help young people become not only successful athletes but also confident, capable, and compassionate individuals.

You can watch the full presentation below