In a powerful episode of the ICK Podcast, Dr. Stephanie Beni, a researcher at the Norwegian School of Sport Sciences, joins host Dr. Gary Hodgson to explore a fundamental question: What does it really mean to prioritise children’s love of sport? Her insights challenge traditional coaching norms and offer a compelling case for putting joy at the heart of youth sport. 

The Core Message: Love Before Learning 

Dr. Beni’s central message is clear—children’s love of sport must come before learning sport. While skill development, competition, and performance are often emphasised, they should never overshadow the emotional connection children have with physical activity. If kids don’t enjoy the experience, they’re unlikely to stick with it long enough to benefit from it. 

This philosophy aligns with the ICOACHKIDS Pledge, particularly Rule #5: Prioritise the love of sport above learning sport. Dr. Beni argues that when children are emotionally engaged, learning happens more naturally and meaningfully. 

Rethinking What “Success” Looks Like 

One of the most thought-provoking parts of the conversation is Dr. Beni’s challenge to conventional definitions of success. Instead of focusing on outcomes like winning or technical mastery, she encourages coaches to consider whether children are: 

These are the markers of a truly successful sporting experience for young people. 

The Role of Coaches: Facilitators of Joy 

Dr. Beni emphasises that coaches play a crucial role in shaping the emotional climate of sport. Their behaviours, language, and expectations can either foster or hinder a child’s love of the game. She encourages coaches to: 

By doing so, coaches become facilitators of joy and long-term engagement—not just instructors of technique. 

Final Thoughts 

Dr. Stephanie Beni’s message is both simple and profound: If we want children to stay in sport, we must make them fall in love with it first. Her holistic, child-centred approach reminds us that sport should be a source of joy, connection, and personal growth.