Setting goals is a familiar concept for most coaches, but when working with children, it becomes more than just a performance tool—it becomes a compass for behaviour, development, and enjoyment. This article explores how thoughtful goal setting can shape a positive season for both coaches and young athletes.

Why Set Goals?

At its core, goal setting provides clarity. And clarity helps coaches manage their emotions. When goals are clear, coaches are less likely to react negatively during games or training sessions. Instead of focusing on winning or losing, they stay grounded in the purpose of their role: to support and develop young people.

As legendary coach Bill Walsh once said, “Get the process right and the score will take care of itself.” For youth sport, the real “score” is twofold:

• Children enjoy the experience and want to return.
• Children develop skills—both in sport and in life.

What Makes Sport Fun for Kids?

Groundbreaking research by Amanda Visek and colleagues (2015) identified 11 key factors that contribute to fun in youth sport. The top three were:

• Trying hard
• Positive team dynamics
• Positive coaching 

These were followed by elements like learning and improving, playing games, and building friendships. Interestingly, while winning was a factor, it was only one part of a broader category called “mental bonuses”—and even “ignoring the score” was part of that same category. This suggests that while some children value winning, it’s not the main reason they play.

Turning Principles into Practice

Rather than rigid SMART goals, coaches are encouraged to adopt flexible, principle-based goals that adapt to the dynamic nature of youth sport. These can be grouped into three key processes:

1. Create a Positive Environment 

• Collaborate with parents to promote supportive sideline behaviour.
• Establish a coaching code of conduct focused on positivity.

2. Focus on Development Over Results 

• Define clear expectations for technical, tactical, physical, mental, and social growth.
• Ensure equal participation in training and matches.

3. Foster Social Connection and Enjoyment 

• Introduce fun traditions like “Teammate of the Week.”
• Encourage peer-to-peer feedback to build confidence and camaraderie.

Final Thoughts

Goal setting in youth sport isn’t about rigid targets—it’s about guiding principles that help coaches stay focused, children stay engaged, and everyone enjoy the journey. By aligning goals with club values and child development priorities, coaches can create a season that’s not only successful but truly meaningful.

Good luck with your goal setting, coach!

Watch the full video below